CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION
نویسندگان
چکیده
منابع مشابه
Integrated Marketing Communication
Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phel...
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ژورنال
عنوان ژورنال: SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference
سال: 2018
ISSN: 2256-0629,1691-5887
DOI: 10.17770/sie2018vol1.3406